Alejo Montero
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Alejo Montero · Creative director & growth leaderI design the campaign, build the landing page and buy the media.

Creative and growth leader. Seven years scaling a financial-education fintech for Latin America and the US Hispanic market. I started as the first in-house creative; today I'm Chief Creative Officer.

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  • Santo Domingo, DR
  • Open to relocation
  • Spanish · English C2
Portrait of Alejo Montero
7years leading brand and growth
~$2.8MUSD in managed ad spend
300K+leads generated
35+web pages designed and coded

Three crafts that rarely live in the same person.

Brand & creative direction

Identities, design systems and campaigns built on a concept. I lead a team of ~20 across design, content and marketing.

  • Branding
  • Brand books
  • Creative direction
  • Photo & video

Growth & performance

End-to-end acquisition funnels: Meta ads, landing pages, automation, CRM and attribution. My favorite metric is cost per result.

  • Meta Ads
  • Funnels
  • CRO
  • Hyros
  • Salesforce

Product & web with AI

I design and code websites, funnels and interactive tools, using AI like Claude Code to take an idea to a working product in days.

  • UI/UX
  • Webflow
  • HTML · CSS · JS
  • Claude Code

Selected work

Rebrand & brand system
Brand

Rebrand & brand system

From a neon aesthetic to an academic brand, with a brand book, sub-brands and ten program identities.

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Web ecosystem
Web

Web ecosystem

35+ pages on a single design system, from wireframe to code.

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$67.78cost per payment11,063payments
Funnel

3-Day Challenge

11,063 payments at $67.78 each and 43,508 leads at $17.24, across nine editions.

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Omnipresente funnel
Funnel

Omnipresente funnel

End-to-end execution: ad, landing page, email and automation. 43,457 leads at $5.13.

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Diagnostic funnel
Product

Diagnostic funnel

A gamified quiz that qualifies and converts. Design, logic and code.

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Sub-brands
Brand

Sub-brands

TradersHub, MarketOpen and Visaflex: complete identities, from logo to system.

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Portrait of Alejo Montero

I started by making things. I never stopped.

I joined Abacus Exchange in 2019 as its first in-house creative. I moved through design, social and digital marketing to Chief Creative Officer in 2023, without ever putting the tools down.

Along the way I learned a bit of everything: photography, video, paid media, funnels, UI/UX, product and code. I'm not the best in the world at any single one, but I understand how they connect. That's the job of a creative leader today.

I studied advertising at APEC and design at Chavón, and I'm completing a Master's in Marketing and Digital Communication at EUDE Business School.

  1. 2019Social & Graphic Manager
  2. 2021Digital Marketing Manager
  3. 2023Chief Creative Officer
  4. 2026Master's at EUDE, in progress

What I work with

Let's talk.

Open to leadership roles in brand, creative and growth, remote or with relocation.

alejo@alejomontero.comLinkedInInstagramDownload the overview (PDF)