I was never the best in the world at any one of them. But I understand how they all connect, and that bit of everything is what made me who I am today.
But the title never pulled me away from the table.
I lead a team of ~20.
And I still write the copy.
01Chapter 1 of 4 · the pipeline
The brand
I still build brands.
BrandWebFunnelOptimization
Context
A brand born in 2019, futuristic and neon, that no longer sounded like an academic institution.
My role
The full 2023 rebrand, and creative direction of every identity since 2024.
What I did
Palette, typography, personality and brand book. Sub-brands and 10+ program identities.
Result
A system the team applies without asking me, from the screen to the office walls.
Brand architecture
Abacus Exchange · parent brand
TradersHubSub-product · logo, palette, website and full system
MarketOpenAI platform · identity and logo
VisaflexSister brand · logo, color and aesthetic rebrand
Academic programs10+ identities · Experience, Pro, CPA, Day Trading Dynamics…
Events and launchesProyecto X, Código Riqueza, 3-Day Challenge and more
2023 rebrandThe parent brand · new palette, aesthetic and personality
Until 2023, every identity came entirely out of my hands. Since 2024 I direct them: I set the concept, colors and typefaces, and my design team executes.
The 2023 rebrand
The brand went from futuristic and neon to academic and calm. That 2023 shift was mine: new palette, new aesthetic, new personality.
The brand book
I documented the system page by page so anyone on the team could apply the brand without asking me.
The office
Swipe to see more →The brand also lives in concrete: neon signs, furniture and the trading room. The third photo is after the rebrand, from neon green to calm green.
Events
Certified Portfolio Architect in New York. The backdrop, the certificate and the whole scene come from the same system.
Merch
Swipe to see more →A 2023 collection for top students and standout traders in the community. The clothes tell the brand story too.
TradersHub and MarketOpen
TH Blue · #0055FFBlacklisted + Saitama · TH logoDM Sans · TH body textOstra Centra · MarketOpen logo
Two sub-products with their own identity. For TradersHub I designed everything: logo, palette, typefaces, website and system. For MarketOpen, the identity; the tech team built the platform.
TradersHub · Sales
Swipe to see more →Sales pieces for Mastering Day Trading. TradersHub blue works differently from Abacus green: more aggressive, more trading floor.
TradersHub · The website
tradershub.pro, designed and built by me. Click to scroll through all of it.
Visaflex
Visaflex already existed; I gave it a new face. New logo, lime and purple, and an aesthetic bolder than your typical visa firm.
02Chapter 2 of 4 · the pipeline
The web
I still design the landing page.
BrandWebFunnelOptimization
Context
Five funnels and a layer of tools needed a parent site to hold them together.
My role
All of it: architecture, design, copy and code.
What I did
35+ pages on a single design system, with Red Rose, Inter and shared tokens.
Result
Every new launch inherits the system instead of reinventing it.
Ecosystem map
abacusexchange.org
Main site8 pages · brand, program, contact and referrals
Certified Portfolio Architect5 pages · premium program funnel
3-Day Challenge11 pages · recurring launch with Winston
Evergreen webinars3 pages · 50+ audience and women's audience with Gaby
The Crash Protocol2 pages · special program for market downturns
Tools10+ pages · calculators, diagnostics and surveys
A parent site, five funnels and a layer of tools. This one came entirely out of my hands: architecture, design, copy and code.
35+live pages across the parent site, the funnels and the internal toolsDesign · Copy · Code
Before
→
2026
The site I inherited versus the ecosystem I built.
The homepage
The dashboard isn't an image: it's a live MarketOpen demo, built right into the hero.
The program
The 14-week roadmap. I designed it so a prospect understands the whole journey without reading a single paragraph.
The platform
MarketOpen, our AI platform: a tabbed explorer with real data, built by hand.
Swipe to see more →Four full pages, uncut. Click any of them to scroll through it.
In your pocket
Swipe to see more →Where most of the traffic lands. Responsive isn't an extra: it's half the job.
The design system
Color
Background#0F1419 · Base for every page
Surface#10151A · Cards and panels
Abacus Green#37D985 · Primary action
Cyan#18D5F9 · Secondary action
Text#F2ECE4 · Reading on dark
Typography
AaRed RoseHeadlines · 700
Aprende a invertir en la Bolsa Americana.
AaInterBody · 400 / 600
El programa de educación financiera más grande de Latinoamérica, paso a paso y desde cero.
ComponentsInicia ahora →Agenda gratisVer programa+25,000 inversores en LATAMInicioProgramasEventos
Tokens, typefaces and components every new page inherits. That's why 35 pages feel like one product.
03Chapter 3 of 4 · the pipeline
The funnel
I still build the ad.
BrandWebFunnelOptimization
Context
Five funnels running at once, with Meta as the engine and Hyros and Salesforce as the backbone.
My role
Media buying and building. Strategy comes from marketing leadership.
What I did
Landing pages, automations and day-to-day campaign operations: budgets, cuts and scaling.
Result
3DC-9: 2,887 payments in nine days, with the budget landed at 99.5%.
The system · five funnels
Meta Ads · paid, warm and retargeting traffic
OMNIOmnipresenteEvergreen · all yearClickFunnelsQualified leads
3DC3-Day ChallengeLaunch · $17 / $44Webflow + StripePayments and show-up
WEBI50+ and women's webinarsFree · 4 to 8 a monthWebflowNew leads
Salesforce · parent CRM: every lead from every funnel lands here
Hyros · attribution: every dollar tracked to the sale
The acquisition system I run: five funnels on a single data backbone.
3-Day Challenge: the flagship low-ticket launch
Payments
11,063low-ticket payments, with entry from $17
$67.78cost per payment
Leads
43,508leads registered in the funnel
$17.24cost per lead
~$750Kinvested in Meta across nine editions, May–October 2026
~3xmore payments per edition: from ~1,000 to 2,887
82%show-up at class 1. A free event averages 40–60%
Hyros attribution on Meta Ads, in USD. My part: day-to-day media buying, with budgets that land within a point of plan, and the Webflow landing pages.
The flagship funnel. Let me walk you through my part, step by step.
Omnipresente · Step 01 · The ad
You can hit play right here. The script comes from marketing leadership and copy; shooting and editing from the production team. I built the ad and put it live.
Step 01 · On platform
Swipe to see more →Each ad speaks to a different doubt. Scripts came from marketing leadership and the copy team; the ad copy, captions and the whole Meta setup are mine.
Step 02 · The landing page
Swipe to see more →Our marketing director defined the structure and wrote the copy. I designed and built them in ClickFunnels, one per mentor.
Step 03 · The VSL
Before booking, people watch a free course, so they show up to the call already understanding the system. Page design and build are mine.
Step 04 · The booking
Swipe to see more →The thank-you page isn't decoration: it answers doubts, shows results and locks in attendance. Structure from marketing leadership; design and build are mine.
Step 05 · The email
Swipe to see more →The copy is our copywriter's. I designed and coded the HTML emails and built the automation in ActiveCampaign, connected to Salesforce and GHL.
Step 06 · The data
I run this account: setup, budgets, scaling and metrics. Straight from Ads Manager, numbers untouched. Hyros attribution, figures in CAD, since December 2024.
The strategy came from the team. The execution was mine.
04Chapter 4 of 4 · the pipeline
Optimization
And I still design the product.
BrandWebFunnelOptimization
Context
Whatever is already running can always convert better.
My role
UI/UX and build, on ideas from marketing leadership.
What I did
A gamified diagnostic and an accessibility redesign for the 50+ audience.
Result
The 50+ campaign converted better after the redesign.
Diagnostic funnel
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
A gamified quiz that qualifies people and moves them into the funnel. The idea came from marketing leadership with a reference; design, logic and code were mine, together with the tech team.
Even for the people nobody designs for.
50+ campaign
Before
→
After
A campaign for older adults, conceived by marketing leadership. My contribution was the UI/UX: bigger type, more contrast and a flow that doesn't assume you were born holding a phone.
What left a mark
6+ launches. 35+ web pages. Thousands of students.
To be clear
I didn't do any of this alone
Marketing leadershipCampaign strategy, funnel structure and landing page copy
Copy teamEmail copy and ad scripts
Production and editingShooting and post for all video content
Tech and productBackend, CRM and integrations behind the funnels
My design teamExecuting pieces under my direction since 2024
MeOperations and multichannel communication strategy · design, UI/UX, code, funnel builds and media buying · brand and web end to end
Leading well also means knowing which part is yours. These are mine, and these belong to the people I work with.
Sounds nice.
But creativity gets measured.
These are the numbers from the last two years.
~$2.8MUSD in managed Meta ad spend108 campaigns · I buy the media
300K+leads generatedBlended CPL of ~$9 USD · Hyros attribution
38,699qualified calls booked for the sales teamCreative that reaches the closing table
249Mimpressions · 16.7M people reachedLatin America and the US
2.8xreturn on every ad dollar181% ROI · 21,719 sales attributed in Hyros
My best execution:
43,457 leads at $5.13.
Campaign, landing page, email, automation and media buying.
In most companies, that's four people.
Today I think of operations and multichannel communication as one thing.
And I do something few directors do.
I build.
With Claude and Claude Code, I take an idea to a working product in days.
YYouTubeIgInstagramfFacebookTTikTokinLinkedInBēBehanceGiGiphyPApple PodcastsSSpotify for CreatorsGGoogle Business Profile
Swipe to see more →…and many moreThe tools change. The judgment for picking them doesn't.
I don't just direct creativity.
I build it.
What people say
★★★★★
Hyper-efficient. Hand him anything and he'll find a way: several projects at once, creative areas that have nothing to do with each other, and it all comes out clean, professional and fast.
What my bosses keep saying
★★★★★
Abacus has the most aggressive, creative and disruptive marketing the Dominican digital scene has ever seen. Everyone knows them for it: it's what the company does best.
What the DR industry keeps saying
★★★★★4.7out of 5 on Trustpilot, from 1,800+ reviewsThe brand I helped build
The first two are paraphrases of things I hear often, not direct quotes. A good part of that marketing was born at my desk; the team made it grow.
To me, advertising and content…
…are the same conversation in different formats.
I never stopped making.
And I'm not about to start now.
Archive · 2023–2026
LaunchProyecto X
LaunchHack Financiero
LaunchEl Secreto del Dinero
LaunchProtocolo Riqueza
LaunchCódigo Riqueza
LaunchCódigo Riqueza AI
WebinarWebinar 50+
Swipe to see more →Every launch was born with its own identity: creative concept, aesthetic and storytelling I designed, plus its pages. Tap the artwork or the landing page to see it in full.
The brand went from futuristic and neon to academic and calm. That 2023 shift was mine: new palette, new aesthetic, new personality.
Instagramf
GiphyP
